Who We Are

James W. Casparie is the founder and CEO of The Venture Alliance (TVA), a national firm based in Newport Beach, California, that's dedicated to getting companies funded. Jim has been a leading force in the entrepreneurial world for over twenty-five years. He has personally founded, nurtured, advised and/or funded several companies across a variety of industries. In 2001, he founded The Venture Alliance (TVA) the first and only rating service for private equity investing, and (in 2005) TVA Capital, LLC an investment bank specializing in early to mid-stage investing. In 2009, TVA partnered with Forbes to use TVA's rating system as a screen to develop and publish a list of "America's Most Promising Companies."

Since 1987, Jim has been the personal advisor to hundreds of top-level exe-cutives across a diverse range of indus-tries. Prior accomplishments include: being co-founder and CEO of the ABL Organization and Executive Director of SoCAL Ten, the two leading networ-king organizations at that time for CEOs of venture backed companies.



He is also a founding member and past Chairman of the Board for the Forum for Corporate Directors (FCD), a leading corporate governance organi-zation. Jim can be contacted at: jcasparie@tvausa.com or call him at 714.801.1275.



Elliot B. Reiff, a 25-year veteran in the areas of fi-
nance,investment banking
and senior management, is a co-founder of TVA and serves as its COO and CFO. Mr. Reiff supervises all financial aspects of TVA, from operations to financial manage-
ment and planning. In addition to his duties at TVA, Elliot also serves as Managing Partner of TVA Capital.


During his career, Mr. Reiff held executive-level positions for 12 years at Geneva Companies, the nation's leading provider of M&A services to middle-market entrepreneurs. Over that period, he served as COO and CFO and was responsible for the origination of new evaluation and M&A clients, averaging over 1,200 new clients per year.




Elliot also acted as Supervising Principal of Geneva's Broker Dealer, managing over 75 registered representatives executing over $1 billion of transactions annually in all industries throughout the U.S. Prior to Geneva, Elliot was a Vice President at boutique investment bank, D.H. Troob & Company, and a Senior Executive at the New Jersey and Pennsylvania Housing Finance Agencies.

Elliot received a Master's of Regional Planning from the Pennsylvania State University and a Bachelor of Mechanical Engineering from City College, New York. He is a NASD Series 7, 63, and 24 General Securities Principal and a Series 27 Financial and Operations Principal. Elliot can be contacted at: ebreiff@tvausa.com or call him at 949.230.2398.